Structured Layout in Web Design
Web design has trends. That is a fact. Web layouts, styles and effects popular ten years ago are very different from those popular today. The trends apply to colors, fonts, graphics, text, navigational areas and even advertisements.
However, a Web page designed ten years ago could be very appealing today and can deliver its content and reach its goals just as any Web site designed according to modern trends.
The reason why old Web designs can be as powerful and effective as modern Web designs is not the colors, shadows, reflections and fancy fonts. The reason is probably how the Web site is structured and how the Web user perceives the layout. It is a lot easier for the Web user to use and navigate Web sites that contain structured layout. This is a known psychological principle.
Web elements grouped together in relation to each other, navigational elements such as links placed clearly and consistently, graphics located in relation to the content and advertisements grouped together are things to consider seriously when designing a Web site since it might help tremendously on the long run and towards Web sites' profitability.
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