Social Media Marketing from a Webmaster Perspective

Ever since the beginning of the World Wide Web as we know it there have been numerous opportunities for webmasters to announce their Websites. Link pages, guest books, discussion boards and free-for-all link pages were the tools available in the nineties in addition to the major search engines of that era.

The link pages and guest books were a very primitive way of posting a message and soon the concepts became victims of spammers and mega duplication.

The equivalence of yesterday's link pages and guest books is the social media. Social media provide the tools for today's webmasters to announce their Websites and let the world know about their content whether it is a message, a product description, a service description or interactive content such as video or software applications.

Social media is about creating content and posting it online or into the cloud via Websites and Web services, mobile apps or any other means that provide a bridge for Web users into the social media. The content is then shared publicly or privately with a group of other Web users sharing some common denominator. This common denominator has become the prime motivator for the existence of the social media in addition to creativity.

The magic in social media marketing is that the content creator can have an impact on the entire process. He/she creates the content, decides where to post it and who will see it. He/she can increase or decrease the importance of the common denominator and the frequency of creativity.

Look at Twitter as an example. You create content and post it on your Twitter account. How many will notice your message depends on the common denominator, the number of followers. You are the content creator and you have ways to increase or decrease the number of followers.

In many ways Twitter is the equivalent of the free-for-all link pages in the nineties, but with a magic twist that makes it something much more important and valuable for its users and are likely to produce very favorable results for Website owners as reported here.

Filed under: Internet Marketing Perspectives , Social Media Marketing

Posted by: Webmaster on : October 2010