The App Appeal of the Mobile Generation
Gone are the blissful days when our eyeballs went into one direction, the direction of the World Wide Web through the PC's big screen. Today the traditional World Wide Web is only one part of a much larger and forever changed landscape with the arrival of the mobile Web.
The traditional Web is probably larger in terms of bits transferred through the Internet pipes, but the mobile Web is occupying larger chunk of the bandwidth. The mobile generation is growing accustomed to using small screens to perform all kinds of operations.
Many big screen users will probably find it difficult to understand how it is possible to use the small screens the way they are used such as for typing large chunk of texts or managing and viewing media files. Of course there are tasks that a PC with a big screen is the best tool for the job, but there are many tasks where a small screen is sufficient when applied at the right moment. That is where the smartphones are strong; as the tools of the moment. Having a subset of a PC in your pocket at the right moment beats complex PC technologies.
Smartphones differ greatly from how the PC is used. The browser is becoming more important for PC users than before with a lot of business and office productivity executed within the browser environment. The direction is in reverse for smartphones. Things happen within apps on the smartphones and the tablets.
This brings us back to the desktop PC area in the last decade of the twentieth century. Isn't it funny how history repeats itself over and over again? This is of no surprise to computer scientists. The newest technologies in PCs are based on old mainframe technologies such as parallel computing.
Looking ahead with the evolution of the PC and the World Wide Web in mind we can expect more things to take place in the smartphone browser than are happening today.
Creating apps for smartphones has become an important marketing strategy for many companies already with Web presence or Web business. However, businesses should not forget the mobile version of their Web site at the expense of creating apps. Even though the app has an extremely high appeal rate at the moment it might change sooner than later. Anyone remember HTML 5?
Few momentous considerations:
