Advertising on Smartphone Apps
Smartphones are bringing a brand new and huge market territory for Web advertisers and Website owners. This territory consists of apps, applications that run on smartphones, and Websites specially designed to serve smartphone users. There are many ways to access the smartphone advertising market.
One way is to advertise your product or service via advertising networks and services like AdMob, recently acquired by Google, that is an advertising system built for example iPhone and Android smartphones as well as mobile Websites. Advertisers can buy PPC advertisements that appear on the apps.
Another way is to create your own smartphone app and use it to advertise your products or services or the mobile version of your Website. This could be more complicated than buying advertisements, but it could be very effective. An app that performs one thing well can get thousands of users and can bring new income opportunities for your existing business.
If you want to start developing Android apps your first stop is the Android Developers Website.
Video: Developing Android Applications
