The Unpredictable World of Search Engine Marketing

Search engine marketing has gone from simplicity to complexity and in the meantime turned into a gigantic online business where billions of dollars are spent on contextual advertisements, search engine optimization and performance technologies. Yet, one concept remains the same.

Search engine marketing is still a business of probable predictions. It is a guessing game. No matter how cleverly you design your Website and announce it to the world you can never predict the exact result. You can only do the best of your ability. However, when a definition is needed then this one from Search Engine Land will do just fine: "It is the process of gaining traffic from or visibility on search engines"

In the mid-nineties and until Google started with Adwords and later Adsense there was little knowledge on how the major search engines could generate revenue from search. Do you remember AltaVista, Excite and Webcrawler? They only knew how to display banners.

If the revenue part of the search engine business was known in the mid-nineties then we might have a different landscape in the search engine industry today, but we will never know for sure.

There are many experts in search engine marketing that provide an outstanding quality and quantity of information on this ever-expanding and constantly emerging industry. We have already written about the best SEO blogs in our opinion. Many experts also write on the SEOmoz Blog, on the RedFly blog and on blogstorm blog.

Filed under: Internet Marketing Perspectives , Search Engine Marketing

Posted by: Webmaster on : October 2010