Search Engine Marketing
In terms of search engine evolution the year 2011 is not interesting at all. There were no new breakthrough search engines that saw the light of day. The biggest player in search did spring cleaning that eventually has become known as the Panda update. The update has been an iterative process throughout the year keeping many webmasters in agony.
December 2011
There are two ways to advertise on the Web: free or for a fee. This may be oversimplified, but this is one way to categorize Web-based advertisements. This Website has since its beginning focused a lot on free advertising in addition to information related to Website content optimization and Website building blocks. There is a reason for it.
December 2011
A lot of things are taking place in Web search at the moment. Bing is adding new features that enable users to see what Websites their friends liked.
October 2010
Search engine and content optimization is all about performance. Search engine optimization involves maximizing the number of visits a Website gets from search engine listings. Therefore the answer is relatively straight forward.
October 2010
Search engine marketing has gone from simplicity to complexity and in the meantime turned into a gigantic online business where billions of dollars are spent on contextual advertisements, search engine optimization and performance technologies. Yet, one concept remains the same.
October 2010
In software development the concept of layers is well known. Each layer provides certain functionality on top of other layers and so forth. Online news is very similar.
October 2010
Ever since link building became a big issue in search engine marketing there have been methods swirling around the Websphere on how to get valuable links pointing to Website that in return will increase findability, rank and of course traffic.
October 2010
Anyone that thought keywords, keyword research and keyword analysis were a thing of the past is in for a disappointment. The latest evolvement in search, instant search, might give these concepts a whole new meaning and of more importance than ever before.
October 2010
t is fascinating how search has evolved. In the nineties getting a Website listed with search engines and trying to optimize it was a strange process. You could be listed with AltaVista or Excite within days or weeks, but the updates and how the search engines treated listed Web pages was a different ballpark.
October 2010
Search engine optimization and content optimization once were topics that few respected, but that has changed. One of the main reasons for that change is the way the search engine industry has evolved.
October 2010
Instant search is entering our comfort zone with a bang. This is the hot topic in the industry. The big question is how this exciting new way of searching will affect the way Web sites and Web pages are designed, maintained and promoted.
October 2010
Instant search is trending again and this time in a big way. That is not surprising since Google launched instant search with a bang. Instant search is a great improvement and at the moment the world's most popular search engine is leading the pack.
October 2010
It is hard to imagine that only few years back the concept social media did not exist. Nowadays it is one of the hottest of all Web topics among those running a commercial Website.
July 2010
The hyperlink rules the World Wide Web. In addition to helping Web users get from one document to another the hyperlink is at the core of the algorithms used by major search engines where it is ranked, analyzed and valued.
July 2009
When marketing a Web site with the search engines the ultimate goal of every Web site owner and Webmaster is to have their Web pages listed as high as possible with the search engines of the Web.
July 2009
The hyperlinks are probably the most powerful elements of the entire World Wide Web environment. Links are the glue that connects the Web sites together building a Web of documents, software and information. The hyperlinks are so powerful, important and valuable that they often have a price tag, depending on the location, position, relevance and type.
September 2008
The link is the cornerstone of the Web. That is why everything related to links is important: the URL, the linked text, the location of links, number of links and the quality of links.
September 2008
The search engines spider and index Web sites and they do so primarily according to links found on each Web site and spiced up with clever algorithms. Therefore, it is important to design and organize Web sites with that fact in mind. Making it easier for search engines to retrieve Web site's content should be a priority for all Webmasters.
September 2008
