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Ad2GO Today

Web design, Web page enhancements, on-page advertising, on-page data, search engine optimization, search engine marketing and anything else related to Web publishing.
Gone are the blissful days when our eyeballs went into one direction, the direction of the World Wide Web through the PC's big screen. Today the traditional World Wide Web is only one part of a much larger and forever changed landscape with the arrival of the mobile Web.
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December 2011  
In terms of search engine evolution the year 2011 is not interesting at all. There were no new breakthrough search engines that saw the light of day. The biggest player in search did spring cleaning that eventually has become known as the Panda update. The update has been an iterative process throughout the year keeping many webmasters in agony.
December 2011  
There are two ways to advertise on the Web: free or for a fee. This may be oversimplified, but this is one way to categorize Web-based advertisements. This Website has since its beginning focused a lot on free advertising in addition to information related to Website content optimization and Website building blocks. There is a reason for it.
December 2011  
In the past two years we have visited thousands upon thousands of Websites. We have analyzed these Websites in a quest to find out whether Websites optimize or not for search engines and whether the optimization efforts result in favorable position within search results.
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March 2011  
Since the beginning, the Web has gone through phases and trends. There have been trends in technology, communication, Web design and information publishing that have clearly set their mark overall on the environment while some go by little noticed. One trend or a phase is occurring right now: social media and social networking.
November 2010  
A lot of things are taking place in Web search at the moment. Bing is adding new features that enable users to see what Websites their friends liked.
October 2010  
Ever since the beginning of the World Wide Web as we know it there have been numerous opportunities for webmasters to announce their Websites. Link pages, guest books, discussion boards and free-for-all link pages were the tools available in the nineties in addition to the major search engines of that era.
October 2010  
Search engine and content optimization is all about performance. Search engine optimization involves maximizing the number of visits a Website gets from search engine listings. Therefore the answer is relatively straight forward.
October 2010  
Social media marketing is the latest trend or hot topic in the Internet marketing industry. As the name suggest social media marketing is all about using the new social media to market and sell products
October 2010  
Search engine marketing has gone from simplicity to complexity and in the meantime turned into a gigantic online business where billions of dollars are spent on contextual advertisements, search engine optimization and performance technologies. Yet, one concept remains the same.
October 2010  
The phenomenon that started as primitive telnet or bulletin board broadcasting advertisements in the early nineties has turned into a multi-billion dollar industry, the Internet marketing industry
October 2010  
The smartphone and mobile Web industry just got a lot bigger. If you had any doubts that your Web site deserves a mobile version or that your content deserves a mobile app version then now is the time to think differently.
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October 2010  
In software development the concept of layers is well known. Each layer provides certain functionality on top of other layers and so forth. Online news is very similar.
October 2010  
Ever since link building became a big issue in search engine marketing there have been methods swirling around the Websphere on how to get valuable links pointing to Website that in return will increase findability, rank and of course traffic.
October 2010  
Web search is science. There is no way you could start a search engine from your garage today and compete among the giants in search. Web search today with the major search engines is a technological wonder. Web search today is not a keyword or keyphrase lookup. It involves a lot more than that.
October 2010  
Anyone that thought keywords, keyword research and keyword analysis were a thing of the past is in for a disappointment. The latest evolvement in search, instant search, might give these concepts a whole new meaning and of more importance than ever before.
October 2010  
Twitter is a phenomenon. That is nothing new, but what is new is that Twitter is rolling out an improved search engine alongside the new look and design. The older search version at Twitter was not particularly exciting and the relatively new Google's real time social search was much better in most aspects.
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October 2010  
t is fascinating how search has evolved. In the nineties getting a Website listed with search engines and trying to optimize it was a strange process. You could be listed with AltaVista or Excite within days or weeks, but the updates and how the search engines treated listed Web pages was a different ballpark.
October 2010  
Search engine optimization and content optimization once were topics that few respected, but that has changed. One of the main reasons for that change is the way the search engine industry has evolved.
October 2010  
Instant search is entering our comfort zone with a bang. This is the hot topic in the industry. The big question is how this exciting new way of searching will affect the way Web sites and Web pages are designed, maintained and promoted.
October 2010  
Instant search is trending again and this time in a big way. That is not surprising since Google launched instant search with a bang. Instant search is a great improvement and at the moment the world's most popular search engine is leading the pack.
October 2010  
Unless Websites are a part of an intranet or local net the name of the game is about getting the message out. Websites are generally designed to be findable such as from a lookup in search engines or by links pointing to them. Most Web pages contain textual content which makes them easier to optimize for findability.
September 2010  
The news that Bloglines, an online feed reader and aggregator, will be shut down has sparked interesting discussion on the future of RSS feeds and especially feed readers. Few years ago feed readers popped up in volumes both as desktop applications and as online services.
September 2010  
Search engine optimization has been exercised for a very long time. It is not an exact science since the nature of the major search engines is to constantly change algorithms used to display search results. Therefore, the science of search engine optimization always depends on algorithms that are usually protected from the eyes of curious Webmasters.
September 2010  
There is more content, preferably textual content, included on Websites than before. Perhaps this has something to do with the impacts major search engines are having on content optimization efforts in order to get better positions.
September 2010  
If there is one element of a Web page that is more important and more valuable than other elements it is the link. After more than a decade the link is still a controlling factor in ranking Websites by the major search engines.
September 2010  
The World Wide Web is getting larger or that is the general consensus and it is probably true. There is Web stuff added to the Web in quantities only the major search engines know since they monitor the Web almost in real-time.
September 2010  
In the observation we did on a group of B2B Websites over the course of more than year we looked at how the usage of Html changed. We expected the B2B Websites to be more traditional than for example so-called Web 2.0 Websites and business blogs.
August 2010  
Business-to-business (B2B) is a huge business over the Internet. Billions upon billions of dollars are being exchanged in B2B transactions. B2B was one of the first business sectors to take advantages of the Internet and the World Wide Web. With all these business transactions taking place over the Internet one can assume B2B Websites are on the cutting edge of Web design and Website development, but is it so?
August 2010  
It is inevitable that all Webmasters running a Web site will have to create a mobile or smartphone version of their Websites sooner than later. Designing a mobile version of a Website is in many ways similar to creating a Website fifteen years ago. Simple, basic HTML tags, low on graphics with emphasis on clear navigation.
August 2010  
The smartphone market is already huge. Hundreds of thousands of smartphone apps are ready for download from app marketplaces. The smartphones are becoming more powerful and the screens are getting bigger. The smartphones are getting smarter, brighter and for many the preferred way to consume Web content.
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July 2010  
Smartphones are bringing a brand new and huge market territory for Web advertisers and Website owners. This territory consists of apps, applications that run on smartphones, and Websites specially designed to serve smartphone users. There are many ways to access the smartphone advertising market.
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July 2010  
It is hard to imagine that only few years back the concept social media did not exist. Nowadays it is one of the hottest of all Web topics among those running a commercial Website.
July 2010  
Tools that make your Web site look nice