Ad2GO Today

Web design, Web page enhancements, on-page advertising, on-page data, search engine optimization, search engine marketing and anything else related to Web publishing.
The World Wide Web is getting larger or that is the general consensus and it is probably true. There is Web stuff added to the Web in quantities only the major search engines know since they monitor the Web almost in real-time.
September 2010  
In the observation we did on a group of B2B Websites over the course of more than year we looked at how the usage of Html changed. We expected the B2B Websites to be more traditional than for example so-called Web 2.0 Websites and business blogs.
August 2010  
Business-to-business (B2B) is a huge business over the Internet. Billions upon billions of dollars are being exchanged in B2B transactions. B2B was one of the first business sectors to take advantages of the Internet and the World Wide Web. With all these business transactions taking place over the Internet one can assume B2B Websites are on the cutting edge of Web design and Website development, but is it so?
August 2010  
It is inevitable that all Webmasters running a Web site will have to create a mobile or smartphone version of their Websites sooner than later. Designing a mobile version of a Website is in many ways similar to creating a Website fifteen years ago. Simple, basic HTML tags, low on graphics with emphasis on clear navigation.
August 2010  
The smartphone market is already huge. Hundreds of thousands of smartphone apps are ready for download from app marketplaces. The smartphones are becoming more powerful and the screens are getting bigger. The smartphones are getting smarter, brighter and for many the preferred way to consume Web content.
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July 2010  
Smartphones are bringing a brand new and huge market territory for Web advertisers and Website owners. This territory consists of apps, applications that run on smartphones, and Websites specially designed to serve smartphone users. There are many ways to access the smartphone advertising market.
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July 2010  
It is hard to imagine that only few years back the concept social media did not exist. Nowadays it is one of the hottest of all Web topics among those running a commercial Website.
July 2010  
Blogs and their caretakers and writers have found a way to compete with others Web sites successfully in the past few years. The written word is a content of highest regard and if uniquely created offering value to the user then a blog can succeed in the tough competitive environment.
May 2010  
Content is the text of a Web site and any information that can be of value to its visitors including multi-media and interactive content. The content that primarily affects Web site's findability is the text, the letters, words and sentences of a Web site. Making all the pieces of a Web site maximize findability and provide information of highest possible value for its visitors is probably the ultimate goal of content optimization.
April 2010  
Blogging has been a part of the Web's landscape for more than ten years even though it reached its momentum a few years later. JavaScript first appeared fifteen years ago and just like blogging, it reached its momentum a few years later and actually around the same time as blogging did. Is blogging and JavaScript, and its libraries and frameworks, a perfect match? Are blogs setting the trend in Java Script or are they plain old Html pages generated on the fly by blog publishing systems?
April 2010  
In the past few years, Web page load time has gained more attention and the techniques available to perform load time optimization. Load time of Web site will undoubtedly be a topic closely watched in the coming years among those running and maintaining Web sites.
April 2010  
Blogs are a source of new Web site and technology discoveries. Blogs speed up news discovery and provide a way for Web users to engage in conversations, as writers or commentators. Blogs have been trendsetters for Web site content, how and when Web sites publish content and the way Web sites link to other Web sites.
April 2010  
Is the Title the most important part of a Web page? Is it more important than the content the Web page holds? The best answer to these questions is; it depends. The title of any Web page is important, that is a fact, but how important depends primarily on the intentions, a Web site owner has for the Web page.
April 2010  
Blogs covering specialized topics such as technology or business related issues probably contain text and words that is difficult for young Web users and newcomers to read and understand, but that does mean all those blogs are less readable.
April 2010  
There is no formula or a template for creating the perfect Web site. There is also no secret formula to measure a Web site's success. An old-fashioned Web site can be enormously popular generating large sums of money for their owners. It is also possible that a Web site is a masterpiece of design generating many "wows" from its visitors. The question is; are both types of Web sites successful?
February 2010  
Html is a markup language. It marks a text document with tags, Web browsers interpret these tags, and the result is a formatted document visible in the Web user's browser window. Html tags can also define document structure in a way that importance of various parts is understandable, both for machines and humans, and resemble the layout of classic word processing documents. One such is the Heading tag (H1-6).
February 2010  
There are photo and video-blogs that publish multi-media content instead of text, but many of these blogs have textual content as well. The content of the typical business blog as we know it is the text it contains, the main ingredient. A search for a keyword or phrase with the major search engines frequently contains results with blogs. It is a fact that for years search engines have been deeply in love with blogs.
February 2010  
At this moment in time the main content of any Web page is the textual content. There are certainly Web sites having multi-media content as the centerpiece and main attraction. However, the primary way to describe a Web site, index it and present it to the World is via textual content in one form or the other. That is why the written text is very important at this moment in time.
February 2010  
Anyone reading more than a few blogs realizes there are common characteristics among them. Many could argue blogs are analogous and it is easy to echo that opinion. There are valid reasons why blogs generally look similar and even identical.
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February 2010  
Blogging has changed the World Wide Web landscape in a very big way. Blogging is almost a synonym for opinionated Web publishing, information exchange and new Web site discoveries. A few months ago, we looked at tech blogs and tech news sites combined since the two types are very similar in many ways, but in this and the following items, we will focus entirely on business blogs.
February 2010  
The title of a Web page is important. A common truth that is almost undisputable. The Meta description tag is on the other hand of lesser importance, but how important is disputable. The Meta description tag is useless for Web site visitors, but it can be very useful for computers and search engine crawlers reading and indexing a Web site of which many use it to publish excerpt on link pages and in search engine results.
January 2010  
HTML tags mark up a text document for Web publishing. The browser takes care of interpreting those tags and determines how the HTML document should look. The browser even tries to make sense from HTML document that use incorrect tags or tags not properly used or closed. However, there are other things to consider in addition to having HTML document display properly in a Web browser.
January 2010  
Java Script usage has become a standard for scripting Web pages. Its reputation as the scripting programming language for the Web is growing. One day it might become the primary programming language for the Web. Some might say Java Script is an easy language to learn and use, but others may have different opinion and both sides have an argument. However, its programming model may not be reason for its wide adoption on the Web's landscape.
January 2010  
Web sites and Web pages are all about the content. Content is the text of a Web page, images, multimedia presentations and videos. However, not all content is equal. Textual content is normally seen as a secure way of having content indexed by search engines and probably readable by users, but multimedia content has no such secure way even though some search engines are able to index it. That is why textual content is still the most important content for indexing and optimizing content for search engine marketing.
January 2010  
Making Web pages load as fast as possible should be top priority for all webmasters without regards to Web site's size or type of content. Making Web pages load fast increases positive user experience. The user gets quicker response and might become more likely to view additional pages and return more often, but there are more things to consider which is of no lesser importance.
January 2010  
In addition to textual content, link text, Title and Meta description there are few opportunities to optimize content for search engines. For most Web sites this is not an issue since the aforementioned elements provide plenty of opportunities, but for Web sites high on graphic and low on textual content this becomes an issue.
January 2010  
The importance of links can never be underestimated when it comes to link and content optimization. Link-ranking algorithms have controlled Web search in the first decade of this century. There are positive indicators that it may change in the second decade.
January 2010  
The H1-6 tags divide textual content into document sections. The higher the number the lower in the document tree the section is and some say the lesser the importance as well. Either way it is important to have at least one heading tag in place for any Web page.
January 2010  
Getting prominent positions within search results of the major search engines is a matter of survival for small shops. This entry shows comparison of online shops selling general merchandise where one sample is of shops found within search engine results at major search engines and the other is a sample of shops retrieved via link resources.
January 2010  
The most obvious way to optimize Web content is to look at the tags with textual content including elements such as the title, headings, Alt tags, links, paragraph, Span and Div. However, there are more aspects of content optimization and that includes the usage of the tags themselves.
September 2009  
Content optimization tasks involve either textual content optimization or graphical content optimization. Decreasing document size and trimming Html code to the point that it has effect on Web page load time and overall Web site's performance is probably an option most Webmasters look at in their optimization efforts.
August 2009  
The options that Web designers have to set up layout for a Web page are somewhat limited. For long time the only option for Web designers was the Table tag and for many Web designers that is the primary tag to make pixel perfect layout. The Div tag is newer and is more suited to set up layout on a Web page than the Table tag, but it is trickier and requires more thinking and pixel calculating.
August 2009  
It is very easy to override content on a Web page with links. Web users can have a hard time reading and differentiate between Web page elements with excessive number of links and with excessively long link text. Interface design principles such as Web user's prior knowledge and experience can play a big part in creating the correct combination of links and text.
August 2009  
Tools that make your Web site look nice