Words in Title: Analysis for General Merchandise
Online shops face fierce competition every day. Small shops compete with large enterprises and comparison-shopping engines that provide access to hundreds of millions of products. Getting prominent positions within search results of the major search engines is a matter of survival for small shops.
The data table shows comparison of online shops selling general merchandise where one sample is of shops found within search engine results at major search engines and the other is a sample of shops retrieved via link resources. It also shows these two samples compared with a large sample of Web sites in prominent search result positions with major search engines.
| Words in Title: Percentage Found | ||||
|---|---|---|---|---|
| Observed Element | General Merchandise | General Merchandise SE | Prominent SE Position | Average |
| Title Words in Alt | 15.8 | 19.1 | 18.5 | 17.9 |
| Title Words in Text | 90.0 | 94.1 | 94.1 | 92.8 |
| Title Words in Meta description | 73.1 | 77.0 | 74.4 | 74.9 |
| Title Words in H1 | 12.5 | 14.7 | 20.5 | 16.0 |
| Title Words in H2 | 6.8 | 10.3 | 17.8 | 11.7 |
| Title Words in H3 | 3.6 | 4.9 | 12.1 | 6.9 |
| Title Words in H4 | 1.8 | 2.9 | 6.5 | 3.8 |
| Title Words in H5 | 1.4 | 1.5 | 2.4 | 1.8 |
| Title Words in H6 | 0.0 | 1.5 | 1.1 | 0.9 |
The data table shows that online shops found within search engine results are more likely to have the Title tag optimized against important Web page elements than the other sample.
The bar chart clearly shows the difference between the two samples where online shops found in prominent search engine positions are more optimized than the sample retrieved by other means.
Online shops that expect visibility within search engine results of the major search engines should optimize the Title tag as much as possible, but not excessively. Web page content and Web site performance is more important than before in regards to search engine performance, understandably since it is becoming impossible for search engines to calculate page ranking based entirely on incoming and outgoing links.
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