Words in Textual Content of Page Elements
Web sites and Web pages are all about the content. Content is the text of a Web page, images, multimedia presentations and videos. However, not all content is equal. Textual content is normally seen as a secure way of having content indexed by search engines and probably readable by users, but multimedia content has no such secure way even though some search engines are able to index it. That is why textual content is still the most important content for indexing and optimizing content for search engine marketing.
The data table shows data on words in textual content within Web pages from two samples of online shops with one having favorable positions within search engine results and the third is large sample of Web sites in general with favorable search engine positions.
| Words in Textual Content: Average Values | |||
|---|---|---|---|
| Observed Element | General Merchandise | General Merchandise SE | Prominent SE Position |
| Meaningful Words in Links | 1.3 | 1.4 | 1.3 |
| Title Number of Meaningful Words | 7.9 | 8.2 | 6.7 |
| Meta Desc Meaningful Words | 40.7 | 22.4 | 17.5 |
| Meaningful Words in Alt | 25.0 | 25.6 | 18.5 |
| Meaningful Words in Text Content | 319.0 | 378.8 | 417.3 |
| Words in Text Content | 589.2 | 683.2 | 772.6 |
Meaningful words are candidates for words with meaning and are potentially more important to understand textual content, both for machines and humans.
The data table clearly shows that both online shop samples have less textual content than the large general sample, but online shops having favorable search engine positions have more textual content than the non-search engine sample.
The conclusion from this data might be that having more textual content is favorable for online shops reaching for top positions within major search engines, but how much depends on many factors. Probable factors are quality and uniqueness of the textual content, user experience, the shop's characteristics and demography of potential clients, its products and unknown factors such as when is the volume of textual content harming rather than improving positions.
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