General Merchandise
The title of a Web page is important. A common truth that is almost undisputable. The Meta description tag is on the other hand of lesser importance, but how important is disputable. The Meta description tag is useless for Web site visitors, but it can be very useful for computers and search engine crawlers reading and indexing a Web site of which many use it to publish excerpt on link pages and in search engine results.
January 2010
HTML tags mark up a text document for Web publishing. The browser takes care of interpreting those tags and determines how the HTML document should look. The browser even tries to make sense from HTML document that use incorrect tags or tags not properly used or closed. However, there are other things to consider in addition to having HTML document display properly in a Web browser.
January 2010
Java Script usage has become a standard for scripting Web pages. Its reputation as the scripting programming language for the Web
is growing. One day it might become the primary programming language for the Web. Some might say Java Script is an easy language to
learn and use, but others may have different opinion and both sides have an argument. However, its programming model may not be
reason for its wide adoption on the Web's landscape.
January 2010
Web sites and Web pages are all about the content. Content is the text of a Web page, images, multimedia presentations and
videos. However, not all content is equal. Textual content is normally seen as a secure way of having content indexed by
search engines and probably readable by users, but multimedia content has no such secure way even though some search engines
are able to index it. That is why textual content is still the most important content for indexing and optimizing content for
search engine marketing.
January 2010
Making Web pages load as fast as possible should be top priority for all webmasters without regards to Web site's size or type
of content. Making Web pages load fast increases positive user experience. The user gets quicker response and might become more
likely to view additional pages and return more often, but there are more things to consider which is of no lesser importance.
January 2010
In addition to textual content, link text, Title and Meta description there are few opportunities to optimize content for search engines. For most Web sites this is not an issue since the aforementioned elements provide plenty of opportunities, but
for Web sites high on graphic and low on textual content this becomes an issue.
January 2010
The importance of links can never be underestimated when it comes to link and content optimization. Link-ranking algorithms have controlled Web search in the first decade of this century. There are positive indicators that it may change in the second
decade.
January 2010
The H1-6 tags divide textual content into document sections.
The higher the number the lower in the document tree the section is and some say the lesser the importance as well. Either way it is important to have at least one heading tag in place for any Web page.
January 2010
Getting prominent positions within search results of the major search engines is a matter of survival for small shops. This entry shows comparison of online shops selling general merchandise where one sample is of shops found within search
engine results at major search engines and the other is a sample of shops retrieved via link resources.
January 2010
