Site Speed Matters: Making Business Blogs Load Faster
In the past few years, Web page load time has gained more attention and the techniques available to perform load time optimization. Load time of Web site will undoubtedly be a topic closely watched in the coming years among those running and maintaining Web sites. There are mainly two areas to look at when optimizing Web sites for speed: on-page elements and server-side issues. Anyone serious about his/hers Web site's performance will need to look at both areas, but on-page element speed optimization is a good place to start.
It is possible to decrease Web page load time dramatically using simple and known techniques. Graphic rich Web sites can use content delivery networks for photo, image and video delivery, CSS sprites for large images and optimize graphic files to decrease file size without affecting user experience. Combining CSS and Java Script files into as few as possible will also help boost page load performance. Ajax techniques, such as lazy-loading to load graphic files only when needed, are also a very effective way to make Web pages load faster.
In the data table below, we look at some of the elements that affect Web page load performance for two samples of business blogs of which one is having favorable search engine positions and compare them with one larger sample of general Web sites performing well within search engine results for comparison.
Html Source vs. Images: Average Length (bytes)
Business Blogs SE
Prominent SE Position
HTML Document Length
Page Body Length
Pure Textual Content
According to the above data business blogs are larger both measured in source code length and images size. There is without a doubt a lot of room for business bloggers to optimize for speed. It shows how little space pure textual content occupies in the overall size of document source. Simple optimization efforts such as removing double whitespace and comment removal and refactoring Html source code will decrease load time, but the biggest gains are from optimizing images or use different techniques, such as lazy-loading, to display images and graphics.