Heading Relationship Analysis: Business Blogs
Html is a markup language. It marks a text document with tags, Web browsers interpret these tags, and the result is a formatted document visible in the Web user's browser window. Html tags can also define document structure in a way that importance of various parts is understandable, both for machines and humans, and resemble the layout of classic word processing documents. One such is the Heading tag (H1-6).
The Heading tag has six levels and the general understanding is the lower the number is the more important the text it contains is in the overall document structure and the content that follows. In raw mode without the use of CSS styles, this importance reflects in the font size of the headings.
The heading tag has been a target for search engine optimization for a very long time. How important as a target it is may be arguable, but previous samples show there is a pattern. What we are interested to learn is how business blogs use the heading tag. Blogs are text-rich Web pages and can use a variety of Html tags to structure, layout and define text content to make it easier for Web users to read and to help search engines to index.
The data table shows relationship between the heading tags and title and Meta description. The data is from two business blog samples and one larger sample from general Web sites having prominent positions within search engine results of major search engines. Only meaningful words are measured.
| Meaningful Title and Meta Desc. Words in Heading: Percentage Found | |||
|---|---|---|---|
| Observed Element | Business Blogs | Business Blogs SE | Prominent SE Position |
| Title Words in H1 | 34.1% | 40.6% | 23.7% |
| Title Words in H2 | 27.8% | 38.3% | 21.0% |
| Title Words in H3 | 13.6% | 21.1% | 13.5% |
| Title Words in H4 | 5.1% | 4.0% | 6.1% |
| Title Words in H5 | 1.1% | 1.1% | 2.2% |
| Title Words in H6 | 1.7% | 0.6% | 1.0% |
| Meta Desc Words in H1 | 14.8% | 22.9% | 17.3% |
| Meta Desc Words in H2 | 22.7% | 25.7% | 17.9% |
| Meta Desc Words in H3 | 10.8% | 20.0% | 13.2% |
| Meta Desc Words in H4 | 3.4% | 4.6% | 5.9% |
| Meta Desc Words in H5 | 0.0% | 0.6% | 2.0% |
| Meta Desc Words in H6 | 0.6% | 0.0% | 0.4% |
The data shows a strong relationship among business blogs between meaningful words in the title of a Web page and the meaningful words in heading levels 1-3. A lesser, but significant relationship is also between the Meta description and the same heading levels.
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