Ad2GO Today: The Homepage is the Ad
This new part of ad2go.com will explore the world of today's Web design, Web page enhancements, on-page advertising, search engine optimization, search engine marketing and anything else related to Web publishing. We enhance the observations and explorations with links, videos, codes, scripts and data.
The homepage is the ad. Few years ago, it was possible to run a small business online without ever using a central Web site, only with advertisements placed and distributed with other means. Although this is probably possible today, it makes no sense. The homepage is either at the core of today's marketing effort or as an important element of that effort. For small and micro publishers the homepage is the core, the center and the frame that makes up a Web business.
The homepage can display simple ad, an information packed ad, an interactive ad and everything in between. Few years back it was all about the HTML and markup. Today there is a completely new world waiting for webmasters to explore, the world of HTML, CSS, Java Script, Java Script libraries, application programming interfaces (API), XML, sophisticated advertising and management tools and open source software solutions for designing, marketing and managing small, simple or large complex Web sites. This world is what we will attempt to explore.
Search engines have become the single most important source of traffic for most Web sites. Search engines evolve, very slowly, but they evolve and the next phase of the evolution is probably the indexing of scripts and browser hosted applications. This brings a new world of opportunities as well as challenges for all Web site owners and webmasters. A world that we all should explore, embrace and enjoy.
