The Ideal Number of Internal and External Links
How many links should a Web page have? Where is the best location within a Web page to place navigational links, at top, at bottom or somewhere in between? Common sense tells us that it should not matter where the navigational links are located indexing wise. It is more important to ensure links are alive, crawl able and are of a standard format the search engines can understand.
What is perhaps more important than location of navigational links is the number of links found on a Web site and especially outgoing links. Some experts say content should be more than markup and if that is true then links with short titles can add considerably to the markup.
Many blogs contain link rolls and long list of links. It is in many ways a part of their nature and characteristics. Blogs are ranking just fine in the major search engines, despite having these long lists of links.
Related data:
On the Web sites we studied there are on average 101.06 links and 74.48 unique links. External links, or outgoing, are on average 23.87 and internal links are on average 50.62. According to this data, two out of three links are internal navigational links and 1 out of 3 links to other Web sites.
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