Duplicate Content on Web Pages: Things to Consider

The technology behind a major search engine is sophisticated and beyond the imagination of small and micro Web publishers, but this technology plays a large role in determining the position of Web pages within search results. Web publishers learn, often by trial and error, what works and what does not work. That includes, among other things, the handling of duplicate or near duplicate Web pages.

Search engines do a good job of identifying duplicate Web pages. Algorithms and calculations take care of the duplicate issues behind the scene. Duplicate Web pages can affect performance of Web pages within search results because it is likely the same technology used to identify search engine spammers.

Even though the search engines do a good job of identifying duplicate Web pages it might be difficult for Web publishers to identify duplicate issues within a Web sites. Higher volume of Web pages makes it even more difficult.

Applying common sense on the duplicate issue, it makes sense those Web sites that have large number of navigational ingoing and outgoing links are more likely duplicate candidates. Repetition of text and Meta tags in content might make Web page vulnerable for duplicate issues. Web pages that contain a lot of HTML code need more unique textual content to prevent duplicate issues. These are only few things to consider with more info on the matter in the related links.

By: Webmaster on : October 2008