Content, Markup and Multimedia
Dwelling on the idea if content should be more than markup on a Web page is interesting. It makes perfect sense that Web pages with a lot of (textual) content should rank well with search engines although few questions pop to mind. Is content ranking well with search engines? What is content?
Content on Web pages is usually text, video, audio or images. Text is the only type of content that search engines understand and know how to handle. Search engines do not understand the other types unless described with text. Therefore, text is primarily the content a webmaster should think about search-engine- ranking-and-spider wise.
There is a reason why video and image sharing sites associate discussions and comments with video clips and images. It makes the videos and images findable, searchable and it can rank really well within search engine results.
Taking into consideration how the major search engines rank Web sites every Web page has to have content(text), ingoing links to make content easily accessible for crawlers and last but not least outgoing links to show the Web page is referencing other valuable sources. These are the elements that search engines can handle at this moment and in the near future, but that will change with new software and hardware technologies.
Related data:
Have you ever wondered how many Web sites publish videos as content? Our small study shows that 19.26% of the Web sites we visited are using the OBJECT HTML tag. The most common use of the OBJECT tag is video inclusion and multimedia content.
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