Content and Link Analysis
Successful Web design, Web publishing and Web marketing is no longer an expertise among the few. Powered with data, research and experience the knowledge of how to successfully launch and run a Web site is accessible by many, yet the exact right way to do it is unknown. Many bits and pieces have to come together to make that happen and fortunately more of these bits and pieces are recognizable today than ten or fifteen years ago.
November 2008
The technology behind a major search engine is sophisticated and beyond the imagination of small and micro Web publishers, but this technology plays a large role in determining the position of Web pages within search results. Web publishers learn, often by trial and error, what works and what does not work. That includes, among other things, the handling of duplicate or near duplicate Web pages.
October 2008
We hope you bear with us the constant reflection on the Web few years back. Few years back JavaScript was not highly regarded as a programming language. Mainly seen as a way to blink HTML code and generate hover effects on links. One thing changed all this: the introduction of the XMLHttpRequest object. This single element opened the way for external data within JavaScripts and, as they say it, the rest is history.
September 2008
Findability is a fascinating word. It emphasizes the goal of every publicly accessible Web site. If a Web site has findability then it is likely to have Web users visiting it. Findability is a concept often associated to the search engines of the Web. If a Web user finds a Web site in search engines and has a good position among search engine results then it is findable and has findability, but that is only one piece of the puzzle.
September 2008
The link is the cornerstone of the Web. That is why everything related to links is important: the URL, the linked text, the location of links, number of links and the quality of links.
September 2008
Content on Web pages is usually text, video, audio or images. Text is the only type of content that search engines understand and know how to handle. Search engines do not understand the other types unless described with text. Therefore, text is primarily the content a webmaster should think about search-engine- ranking-and-spider wise.
September 2008
How many links should a Web page have? Where is the best location within a Web page to place navigational links, at top, at bottom or somewhere in between? Common sense tells us that it should not matter where the navigational links are located indexing wise. It is more important to ensure links are alive, crawl able and are of a standard format the search engines can understand.
September 2008
