Content and Link Analysis
Blogs are a source of new Web site and technology discoveries. Blogs speed up news discovery and provide a way for Web users to engage in conversations, as writers or commentators. Blogs have been trendsetters for Web site content, how and when Web sites publish content and the way Web sites link to other Web sites.
April 2010
Blogs covering specialized topics such as technology or business related issues probably contain text and words
that is difficult for young Web users and newcomers to read and understand, but that does mean all those blogs are less readable.
April 2010
At this moment in time the main content of any Web page is the textual content. There are certainly Web sites having multi-media
content as the centerpiece and main attraction. However, the primary way to describe a Web site, index it and present it to the World is
via textual content in one form or the other. That is why the written text is very important at this moment in time.
February 2010
Web sites and Web pages are all about the content. Content is the text of a Web page, images, multimedia presentations and
videos. However, not all content is equal. Textual content is normally seen as a secure way of having content indexed by
search engines and probably readable by users, but multimedia content has no such secure way even though some search engines
are able to index it. That is why textual content is still the most important content for indexing and optimizing content for
search engine marketing.
January 2010
The importance of links can never be underestimated when it comes to link and content optimization. Link-ranking algorithms have controlled Web search in the first decade of this century. There are positive indicators that it may change in the second
decade.
January 2010
It is very easy to override content on a Web page with links. Web users can have a hard time reading and differentiate between Web page elements with excessive number of links and with excessively long link text. Interface design principles such as Web user's prior knowledge and experience can play a big part in creating the correct combination of links and text.
August 2009
A common approach to content optimization on a Web page is to start at the beginning of the Web page code and work through the code, a top-down approach. Then each tag or Web page element is of consideration for optimization with the aim of reflecting the Web page content and topic.
August 2009
The hyperlink rules the World Wide Web. In addition to helping Web users get from one document to another the hyperlink is at the core of the algorithms used by major search engines where it is ranked, analyzed and valued.
July 2009
The next Web page element we look at in relation to the Title tag for the general and prominent search engine position samples is the actual text of Web page. Assuming the Title tag contains Web page's most important keywords and keyword phrases then it is common sense to make sure these words and phrases are part of the actual content, which in turn should reflect what the Title tag text suggests.
July 2009
The head part of Web pages is very interesting. It can contain a lot of code while most of it is not visible in the Web page when rendered in a browser. It can contain Meta tags, title tag, comment blocks, style sheet code, links to style sheets, and scripts and it can even contain large chunks of on-page scripts.
July 2009
One of the common SEO optimization techniques is to make sure the most important keywords of a Web page are included in heading tags or H1-6 tag and that keyword importance reflects in the level of the heading tag.
July 2009
Almost every Web page in existence has one or more links or at least some way for Web users to navigate from a Web page. Some Web pages contain only few links while others contain more than thousand links on a single Web page.
July 2009
Books and articles on content and search engine optimization often mention keyword and phrase analysis and generation. Search engines have come of age and they are better at understanding Web page content and text than ever before. The practice of the past to include duplicate keywords in Web page content does not help today's Webmasters; it is outdated optimization technique.
June 2009
What is a meaningful word in the context of Web page content optimization?
June 2009
One of the difficult things when starting something new is the first step, the beginning. Optimizing content is nothing different. The hardest part is to begin the process of optimizing content. Optimizing content is a task that is never finished. It is an ongoing process.
June 2009
The hyperlink is the glue of the World Wide Web at the core of Web surfing and the most important element of any Web page. The importance of the hyperlink is enough reason to look closely at the hyperlink in numbers.
June 2009
The Title tag is important. The tag that describes in few words to the outside world what content a Web site might hold. Once upon a time, it was possible to get much better rankings in search engines simply by optimizing the title tag, but those days are gone. The title tag is nowadays a part of each Web site's overall content optimization with emphasis on title tag display in search engine results.
June 2009
Successful Web design, Web publishing and Web marketing is no longer an expertise among the few. Powered with data, research and experience the knowledge of how to successfully launch and run a Web site is accessible by many, yet the exact right way to do it is unknown. Many bits and pieces have to come together to make that happen and fortunately more of these bits and pieces are recognizable today than ten or fifteen years ago.
November 2008
The technology behind a major search engine is sophisticated and beyond the imagination of small and micro Web publishers, but this technology plays a large role in determining the position of Web pages within search results. Web publishers learn, often by trial and error, what works and what does not work. That includes, among other things, the handling of duplicate or near duplicate Web pages.
October 2008
We hope you bear with us the constant reflection on the Web few years back. Few years back JavaScript was not highly regarded as a programming language. Mainly seen as a way to blink HTML code and generate hover effects on links. One thing changed all this: the introduction of the XMLHttpRequest object. This single element opened the way for external data within JavaScripts and, as they say it, the rest is history.
September 2008
Findability is a fascinating word. It emphasizes the goal of every publicly accessible Web site. If a Web site has findability then it is likely to have Web users visiting it. Findability is a concept often associated to the search engines of the Web. If a Web user finds a Web site in search engines and has a good position among search engine results then it is findable and has findability, but that is only one piece of the puzzle.
September 2008
The link is the cornerstone of the Web. That is why everything related to links is important: the URL, the linked text, the location of links, number of links and the quality of links.
September 2008
Content on Web pages is usually text, video, audio or images. Text is the only type of content that search engines understand and know how to handle. Search engines do not understand the other types unless described with text. Therefore, text is primarily the content a webmaster should think about search-engine- ranking-and-spider wise.
September 2008
How many links should a Web page have? Where is the best location within a Web page to place navigational links, at top, at bottom or somewhere in between? Common sense tells us that it should not matter where the navigational links are located indexing wise. It is more important to ensure links are alive, crawl able and are of a standard format the search engines can understand.
September 2008
