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    <title>Ad2GO Today</title>
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    <id>tag:www.ad2go.com,2008-07-21:/today//1</id>
    <updated>2011-12-21T16:59:39Z</updated>
    
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<entry>
    <title>The App Appeal of the Mobile Generation</title>
    <link rel="alternate" type="text/html" href="http://www.ad2go.com/today/smartphone-development/the-app-appeal-of-the-mobile-generation.html" />
    <id>tag:www.ad2go.com,2011:/today//1.174</id>

    <published>2011-12-21T16:57:39Z</published>
    <updated>2011-12-21T16:59:39Z</updated>

    <summary>Gone are the blissful days when our eyeballs went into one direction, the direction of the World Wide Web through the PC&apos;s big screen. Today the traditional World Wide Web is only one part of a much larger and forever changed landscape with the arrival of the mobile Web.</summary>
    <author>
        <name>Webmaster</name>
        
    </author>
    
        <category term="Smartphone Development" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ad2go.com/today/">
        Gone are the blissful days when our eyeballs went into one direction, the direction of the World Wide Web through the PC&apos;s big screen. Today the traditional World Wide Web is only one part of a much larger and forever changed landscape with the arrival of the mobile Web. The traditional Web is probably larger in terms of bits transferred through the Internet pipes, but the mobile Web is occupying

    </content>
</entry>

<entry>
    <title>The Year of the Panda Search Update in a Mobile World</title>
    <link rel="alternate" type="text/html" href="http://www.ad2go.com/today/search-engine-marketing/the-year-of-the-panda-search-update-in-a-mobile-world.html" />
    <id>tag:www.ad2go.com,2011:/today//1.173</id>

    <published>2011-12-21T15:22:39Z</published>
    <updated>2011-12-21T15:43:50Z</updated>

    <summary>In terms of search engine evolution the year 2011 is not interesting at all. There were no new breakthrough search engines that saw the light of day. The biggest player in search did spring cleaning that eventually has become known as the Panda update. The update has been an iterative process throughout the year keeping many webmasters in agony.</summary>
    <author>
        <name>Webmaster</name>
        
    </author>
    
        <category term="Instant Search" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Search Engine Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ad2go.com/today/">
        In terms of search engine evolution the year 2011 is not interesting at all. There were no new breakthrough search engines that saw the light of day. The biggest player in search did spring cleaning that eventually has become known as the Panda update. The update has been an iterative process throughout the year keeping many webmasters in agony. Even though the new search engine that we are all waiting

    </content>
</entry>

<entry>
    <title>The State of Free Advertising</title>
    <link rel="alternate" type="text/html" href="http://www.ad2go.com/today/search-engine-marketing/the-state-of-free-advertising.html" />
    <id>tag:www.ad2go.com,2011:/today//1.170</id>

    <published>2011-10-15T11:35:46Z</published>
    <updated>2011-12-21T15:45:57Z</updated>

    <summary>There are two ways to advertise on the Web: free or for a fee. This may be oversimplified, but this is one way to categorize Web-based advertisements.  This Website has since its beginning focused a lot on free advertising in addition to information related to Website content optimization and Website building blocks. There is a reason for it. </summary>
    <author>
        <name>Webmaster</name>
        
    </author>
    
        <category term="Search Engine Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Social Media Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ad2go.com/today/">
        There are two ways to advertise on the Web: free or for a fee. This may be oversimplified, but this is one way to categorize Web-based advertisements. This Website has since its beginning focused a lot on free advertising in addition to information related to Website content optimization and Website building blocks. There is a reason for it. In the early days of the World Wide Web the landscape was

    </content>
</entry>

<entry>
    <title>Optimizing Websites in a World of Better Search Engines</title>
    <link rel="alternate" type="text/html" href="http://www.ad2go.com/today/optimizing-web-sites/optimizing-websites-in-a-world-of-better-search-engines.html" />
    <id>tag:www.ad2go.com,2011:/today//1.169</id>

    <published>2011-03-15T14:55:33Z</published>
    <updated>2011-03-15T15:06:31Z</updated>

    <summary>In the past two years we have visited thousands upon thousands of Websites. We have analyzed these Websites in a quest to find out whether Websites optimize or not for search engines and whether the optimization efforts result in favorable position within search results.</summary>
    <author>
        <name>Webmaster</name>
        
    </author>
    
        <category term="Optimizing Web Sites" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ad2go.com/today/">
        In the past two years we have visited thousands upon thousands of Websites. We have analyzed these Websites in a quest to find out whether Websites optimize or not for search engines and whether the optimization efforts result in favorable position within search results. Trying to trick the search engines with the use of repeated keywords or repeating keywords or key phrases within the content is foolish. What is important

    </content>
</entry>

<entry>
    <title>Social Media as a Marketing Tool</title>
    <link rel="alternate" type="text/html" href="http://www.ad2go.com/today/social-media-marketing/social-media-as-a-marketing-tool.html" />
    <id>tag:www.ad2go.com,2010:/today//1.168</id>

    <published>2010-11-30T12:30:42Z</published>
    <updated>2010-11-30T17:23:01Z</updated>

    <summary>Since the beginning, the Web has gone through phases and trends. There have been trends in technology, communication, Web design and information publishing that have clearly set their mark overall on the environment while some go by little noticed. One trend or a phase is occurring right now: social media and social networking.</summary>
    <author>
        <name>Webmaster</name>
        
    </author>
    
        <category term="Internet Marketing Perspectives" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Social Media Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ad2go.com/today/">
        Since the beginning, the Web has gone through phases and trends. There have been trends in technology, communication, Web design and information publishing that have clearly set their mark overall on the environment while some go by little noticed. One trend or a phase is occurring right now: social media and social networking. How social media can become a marketing vehicle for micro, small and large businesses is a hot

    </content>
</entry>

<entry>
    <title>Web Search is Alive and Kicking</title>
    <link rel="alternate" type="text/html" href="http://www.ad2go.com/today/search-engine-marketing/web-search-is-alive-and-kicking.html" />
    <id>tag:www.ad2go.com,2010:/today//1.167</id>

    <published>2010-10-13T20:46:51Z</published>
    <updated>2010-10-13T20:50:56Z</updated>

    <summary>A lot of things are taking place in Web search at the moment. Bing is adding new features that enable users to see what Websites their friends liked.</summary>
    <author>
        <name>Webmaster</name>
        
    </author>
    
        <category term="Search Engine Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ad2go.com/today/">
        A lot of things are taking place in Web search at the moment. Bing is adding new features that enable users to see what Websites their friends liked. Yahoo is shedding a light on search stats that comScore reported for September where Google is sporting a 0.7 percent increase in U.S. Web search market share while Yahoo is shrinking and Bing is adding only 0.1 percent. Bing is also adding

    </content>
</entry>

<entry>
    <title>Social Media Marketing from a Webmaster Perspective</title>
    <link rel="alternate" type="text/html" href="http://www.ad2go.com/today/social-media-marketing/social-media-marketing-from-a-webmaster-perspective.html" />
    <id>tag:www.ad2go.com,2010:/today//1.166</id>

    <published>2010-10-12T17:16:18Z</published>
    <updated>2010-10-12T17:20:51Z</updated>

    <summary>Ever since the beginning of the World Wide Web as we know it there have been numerous opportunities for webmasters to announce their Websites. Link pages, guest books, discussion boards and free-for-all link pages were the tools available in the nineties in addition to the major search engines of that era.</summary>
    <author>
        <name>Webmaster</name>
        
    </author>
    
        <category term="Internet Marketing Perspectives" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Social Media Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ad2go.com/today/">
        Ever since the beginning of the World Wide Web as we know it there have been numerous opportunities for webmasters to announce their Websites. Link pages, guest books, discussion boards and free-for-all link pages were the tools available in the nineties in addition to the major search engines of that era. The link pages and guest books were a very primitive way of posting a message and soon the concepts

    </content>
</entry>

<entry>
    <title>Does Every Website Need to Be Optimized for Search Engines?</title>
    <link rel="alternate" type="text/html" href="http://www.ad2go.com/today/optimizing-web-sites/does-every-website-need-to-be-optimized-for-search-engines.html" />
    <id>tag:www.ad2go.com,2010:/today//1.165</id>

    <published>2010-10-12T15:44:29Z</published>
    <updated>2010-10-12T15:49:35Z</updated>

    <summary>Search engine and content optimization is all about performance. Search engine optimization involves maximizing the number of visits a Website gets from search engine listings. Therefore the answer is relatively straight forward.</summary>
    <author>
        <name>Webmaster</name>
        
    </author>
    
        <category term="Optimizing Web Sites" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Search Engine Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ad2go.com/today/">
        Search engine and content optimization is all about performance. Search engine optimization involves maximizing the number of visits a Website gets from search engine listings. Therefore the answer is relatively straight forward. If you are in the business of getting more visitors to your Website today than yesterday then you need to optimize for search engines. Search engine optimization efforts can be a minor tweak adjusting words, title or Meta

    </content>
</entry>

<entry>
    <title>Social Media: The Marketing and Engagement of Conversations</title>
    <link rel="alternate" type="text/html" href="http://www.ad2go.com/today/social-media-marketing/social-media-the-marketing-and-engagement-of-conversation.html" />
    <id>tag:www.ad2go.com,2010:/today//1.164</id>

    <published>2010-10-12T15:00:41Z</published>
    <updated>2010-10-12T15:17:22Z</updated>

    <summary>Social media marketing is the latest trend or hot topic in the Internet marketing industry. As the name suggest social media marketing is all about using the new social media to market and sell products</summary>
    <author>
        <name>Webmaster</name>
        
    </author>
    
        <category term="Internet Marketing Perspectives" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Social Media Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ad2go.com/today/">
        Social media marketing is the latest trend or hot topic in the Internet marketing industry. As the name suggest social media marketing is all about using the new social media to market and sell products. The new social media has many faces. It ranges from microblogging sites such as Twitter and Tumblr to the behemoth of social media: Facebook. Somewhere in-between are Websites like Digg, Squidoo, Ning and the whole

    </content>
</entry>

<entry>
    <title>The Unpredictable World of Search Engine Marketing</title>
    <link rel="alternate" type="text/html" href="http://www.ad2go.com/today/search-engine-marketing/the-unpredictable-world-of-search-engine-marketing.html" />
    <id>tag:www.ad2go.com,2010:/today//1.163</id>

    <published>2010-10-12T12:48:24Z</published>
    <updated>2010-10-12T13:04:29Z</updated>

    <summary>Search engine marketing has gone from simplicity to complexity and in the meantime turned into a gigantic online business where billions of dollars are spent on contextual advertisements, search engine optimization and performance technologies. Yet, one concept remains the same.</summary>
    <author>
        <name>Webmaster</name>
        
    </author>
    
        <category term="Internet Marketing Perspectives" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Search Engine Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ad2go.com/today/">
         Search engine marketing has gone from simplicity to complexity and in the meantime turned into a gigantic online business where billions of dollars are spent on contextual advertisements, search engine optimization and performance technologies. Yet, one concept remains the same. Search engine marketing is still a business of probable predictions. It is a guessing game. No matter how cleverly you design your Website and announce it to the world

    </content>
</entry>

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