July 2009 Archives
The importance of the title tag in optimizing content can easily create patterns that are perhaps not in the favor of overall performance of the Web page under optimization. The Title length is often less than 60 characters and in the 10-15 words range. Trying to optimize with each important keyword found in the Title tag can easily lead to keyword stuffing.
July 2009
The hyperlink rules the World Wide Web. In addition to helping Web users get from one document to another the hyperlink is at the core of the algorithms used by major search engines where it is ranked, analyzed and valued.
July 2009
The Meta description tag has had its highs and lows. During the early days of the Web's search engines the Meta description tag played an important role for Web sites along with the keywords Meta tag. Nowadays, the keywords Meta tag is of lesser importance while the description tag has held its position of importance.
July 2009
Through the years, there have been many myths and ideas around content and search engine optimization. Few years back there was an idea swirling that the first visible element of a Web page should be heading level 1(H1) and it would return in favorable search engine positions.
July 2009
The world has turned cost effective. Reading the news it is almost as if all businesses, worldwide, are cutting costs. Bandwidth and disk storage is a commodity. Most small and medium-sized Web sites with moderate traffic can get affordable deals on hosting and bandwidth. While saving bandwidth and storage space is probably not a make or break for these Web sites it can nevertheless add to the bottom line.
July 2009
A common structure of a Web page is a top with a logo and important site-specific links, link bars on the left or right and somewhere in the middle is the textual content. This structure is on countless number of Web sites. This structure does not guarantee that visitors easily perceive a Web page structured this way even though its design follows known standards and user interface guidelines.
July 2009
The next Web page element we look at in relation to the Title tag for the general and prominent search engine position samples is the actual text of Web page. Assuming the Title tag contains Web page's most important keywords and keyword phrases then it is common sense to make sure these words and phrases are part of the actual content, which in turn should reflect what the Title tag text suggests.
July 2009
The Alt tag is very special. The Alt tag is the standard way to describe what an image, photo or graphic might show if it were not visible in the user's Web browser. The Alt tag is also important for those with impaired vision that rely on software to interpret content.
July 2009
The head part of Web pages is very interesting. It can contain a lot of code while most of it is not visible in the Web page when rendered in a browser. It can contain Meta tags, title tag, comment blocks, style sheet code, links to style sheets, and scripts and it can even contain large chunks of on-page scripts.
July 2009
When marketing a Web site with the search engines the ultimate goal of every Web site owner and Webmaster is to have their Web pages listed as high as possible with the search engines of the Web.
July 2009
One of the common SEO optimization techniques is to make sure the most important keywords of a Web page are included in heading tags or H1-6 tag and that keyword importance reflects in the level of the heading tag.
July 2009
Almost every Web page in existence has one or more links or at least some way for Web users to navigate from a Web page. Some Web pages contain only few links while others contain more than thousand links on a single Web page.
July 2009
Cascading style sheets (CSS) have become the standard in controlling the look and feel of Web sites. Using CSS on Web pages including the selectors, helps Web designers control each element of a Web page down to the smallest details.
July 2009
