Having the right tools is important. If you are developing a Website, creating mobile apps, desktop software or marketing and selling online the right tools become the means to get the job done. The right tools can be an application, a snippet of code, a piece of paper or valuable knowledge.
The world's knowledge is online and it is accessible. New books are made available as eBooks as well as in printed form. Many books are only available in digital form as eBooks. The traditional publishing is transforming into electronic publishing.
For those not interested in buying a book or eBook to get to the knowledge they seek there are other options. In the past few years there has been created, authored or researched a magnitude of information and made freely available via all kinds of information hubs and blogs. This is global information collaboration at its finest.
If you are starting on your journey into search engine and content optimization then a great way to start is to read some of the information available online that contains knowledge based on prior experience. You can of course start with Google's Search Engine Optimization Starter Guide and then head over to The Beginner's Guide to SEO and then take a look bits and pieces such as SEO Beginner Tips or Free SEO Course Outline.
That's it, and now you have pointers to some of the best resources of search engine and content optimization knowledge there is available online.