The Keyword Meta tag is on the run these days and the reason is obvious. None of the major search engines uses keywords to calculate page rank and display search engine results. On the other hand, keywords are still important and they are the sparks that kindle the flames of the search engine industry.
Knowing what keywords and phrases Web users search for is an essential knowledge for anyone advertising and marketing online.
There are many tools available for webmasters and Web marketers to help them research keyword use. Some are desktop applications and as such, they are faster than the online tools that provide similar solutions. There are also tools available that help identify trends in Web search. Staying on top of things is a wise move.