You can spend a lot of money on the best marketing and advertising campaigns for your Web site which is selling the best product in the world, but if your Web site isn't designed to sell your product then you have a problem. Web design is important. The fanciest looking Web sites aren't perhaps the best selling Web sites. The bad looking old fashioned Web site can sell more stuff than masterpieces of art designed by million dollar designers. The design of a Web site is important and perhaps more important than anything else spent on your Web business project.