The magic of link popularity has been in the air for some time now. Link popularity is something any webmaster desire since it can have dramatic effects on his Web site's performance with the search engine and all over the Web. Getting link popularity isn't easy unless you have many friends that are willing to place a link to your Web site without being rewarded. Buying links to build link popularity isn't a viable option since search engines are becoming very clever in identifying those. The key to link popularity seems to be getting organic links to your Web site; that is links that users create to your Web site without you having anything to do with it.