In the early beginning the Internet and the World Wide Web weren't the ideal mediums to build brand recognition and awareness similar to what could be achieved with TV advertising, newspaper and magazine advertising and radio advertising, but not anymore. Some of the world's most known brands have been created entirely with the help of the Internet and the World Wide Web. There are many ways to advertise a brand and build awareness of it with the help of the Web such as banner advertising, keyword advertising, blog advertising just to name a few and the most influential method of all is perhaps word of mouth.