Banner advertising is beginning to get more recognition than it has had in many years. The arrival of contextual advertisements and PPC made the life of banner advertising very difficult.

Banners can be bought in millions for a relatively small amount of money, but they still have one problem and that is click-through rate. Normally click-through rates for banner advertising is much lower than the click through rate for contextual and keyword based ads. Banner advertising is good for branding purposes. Rich media banners are also becoming the choice for many where the banner form is used to invoke interactive relationship with the user.