The most active affiliates and merchants use all kinds of tools to handle their daily tasks. The use of databases and product feeds is becoming a standard. The software available to the affiliates is very sophisticated and for anyone interested a shop featuring millions of products can be set up within a week or so, easily, but sorry to tell that things aren't that easy.

There is more to selling over the Internet than setting up the shop. Marketing and advertising has to be executed, keyword campaigns set up and any other means of advertising and marketing that are available have to be performed to make even the largest shop successful.