Software used to advertise is a nice idea and at some time in Internet history software used to advertise products and services was very popular. Some of the software sent advertisements in bulk to multiple classifieds, multiple newsletters, and news groups and of course the search engines.

The use of advertising software that way is not accepted today except in some parts of the less visible Internet. There are different kind of use for advertising software that are more common and that is for market research, media management, agency management and creating analyzing and optimizing content.