Traditional advertising is competing fiercely with Internet advertising. Internet advertising spending is growing rapidly and is cutting into the market share of traditional advertising such as magazine, newspaper and TV advertising. Traditional and Internet based advertising will both survive, but the question remains about exactly where advertising budgets will go in the future.

Some traditional publishers are embracing the Web to expand their offerings to advertisers and learning to use the new medium. Calling the Internet a new medium is probably an obsolete statement since it has matured into a massive advertising medium.