Ongoing free advertising discoveries and observations. The survival tool for hard working small and micro Web publishers and Web business owners.
Yahoo and Google, the earth's most powerful Web companies, both built their business success on the foundation of free advertising, hyperlinks. Are they providing new comers to the Web with the same opportunities they had when they started? We don't think so.
The major three search engines distribute Web traffic that could be as much as 70% of all Web traffic. They have enormous Web marketing power. Many use their organic search results to find the information they are looking for, but more and more are using the topside or sidebar results that contain paid for keyword listings. The major search engines run their operations from income generated by bought keywords. Which type of listings do you think the major search engines want you to click on?