In the beginning of blogging, the format of blogs was simple with text content, occasional image or photo, and a way to exchange or distribute information about blog posts via RSS feeds and pings. Blogging has evolved. The blog publishing engines are more or less a Web publishing platforms capable of managing complex and huge online magazines.
The blog format is a very user-friendly format to publish content. Users have gotten used to reading blogs and know what to expect and how to navigate their way to the desired information. Blogs are also a very good content for search engines to index making blogs good candidates for high-ranking positions with major search engines.
The Web site we mention in this post is an advertising service packaged in a blog format.
1freeadvertising.com is a very nice Web site that provides a free advertising service to registered users. The Web site also contains free advertising tips and guides on how to optimize and promote the advertisements.