The 1,000 Free Advertising Project

Ongoing free advertising discoveries and observations. The survival tool for hard working small and micro Web publishers and Web business owners.

Get Your Raving RSS Feeds into Today's Competitive Web World

Looking back over the years it comes to our minds that at each given time there is always the additional extra feature that is needed to stay in the Web business game. Some of the first hosting packages sold to companies weren't even with their own domain name, but located under the root of the host. We, for example, started with a one page with a very strange and long URL hosted somewhere. The domain wave came and today all companies and Web businesses have their own domain names. Another trend was the newsletter trend. Web sites had to have an e-Mail newsletter to make traffic stick and return. Along came the next trend.
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Working with Trials, Errors and Files not Found

The 1,000 Free Advertising Project is on its way. We have focused on mentioning Web sites that we visit and after some consideration decide to publish it. This means for every one site we mention we may have visited 10-20 others that are not included. We also dig through directories and link lists available online to identify possible candidates for this project. We can tell you that the majority of links mentioned on those resources are either gone, not functioning or are indeed a fee based service, not free. The need for quality resource on free advertising sites is greater than ever, well overdue and that is the task we are undertaking.
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Can A Web Business be built with Free Advertising

Free advertising is a nice concept, but many would place a big question mark to it. Is it really possible to build a Web business entirely on free advertising? The question is easy to answer with a big "YES" and the examples are in front of you every day on almost every Web site you visit.
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Free or Not So Free Advertising

The concept "FREE" can have a different meaning depending on how you look at it. One of the most commonly used concepts online are so called "Free Trials" or "Free Demos". Software developers use the concept to attract users to their software and give them a chance to try it before they buy it. Often that software has certain requirements that limit its usage unless it is paid for and it seems that such software is after all not so free. Some software developers offer a free trial of their software for a certain time without usage limit and that is what we would call free.
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Succeeding Online with Free Advertising

Free advertising is sort of a magical concept. You advertise something for free and if you're successful you get that powerful alert into your mailbox "You just made a sale". Many are selling through affiliate programs and they are able to watch the total sales summary grow from day to day or even minute by minute. The satisfaction that comes with a job well done is rewarding. After all this is what online selling is all about: getting the sale.
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It's the Action Call that Counts

We have already discussed the importance of the headline in an advertisement, but there are more elements that make up a successful advertisement than the headline. The single most important element of an ad is the call for action. The headline grabs the reader’s attention, but the action call is that makes him click.
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The Headline Grabs the Attention

Designing and writing an advertisement can be tricky. Books have been written on how to write ad copies that sell. We, the hard working small and micro Web publishers, are better equipped than ever before in history to write the best ads, the ads that will generate multiple streams of sales. We will get to that part in a very short time.
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Free Advertising with Today's Search Engines

Yahoo and Google, the earth's most powerful Web companies, both built their business success on the foundation of free advertising, hyperlinks. Are they providing new comers to the Web with the same opportunities they had when they started? We don't think so.

The major three search engines distribute Web traffic that could be as much as 70% of all Web traffic. They have enormous Web marketing power. Many use their organic search results to find the information they are looking for, but more and more are using the topside or sidebar results that contain paid for keyword listings. The major search engines run their operations from income generated by bought keywords. Which type of listings do you think the major search engines want you to click on?
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