The Project

Background information on the ongoing free advertising project.
We are free advertising enthusiasts, but that does not mean we want everything free. We believe free advertising online must continue to prevent the Web from becoming the marketplace of only the largest and richest companies. For the small and micro Web publishers getting free advertisements, links, reviews and bookmarks is a matter of survival.
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The changes taking place on the Web affect the way the hard working small and micro Web publishers advertise their Web sites and their businesses. If you fall into the category of being a small and micro Web publisher then now is the time to get excited and embrace the changes new Web services are having on the Web.
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We are widening up the 1,000 Free Advertising Project. The Web is evolving and we will do so too. We cannot resist changes. We have to adopt.
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The journey we started few weeks ago with the Free Advertising Project is going in a different direction than we expected. We expected to bring you a lot of search engines where you could post your listings for free and have your Web site found. The truth is the alternative search engines are a dying breed or so it seems. We keep asking ourselves why and how did this happen and where is the search industry going?
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Looking back over the years it comes to our minds that at each given time there is always the additional extra feature that is needed to stay in the Web business game. Some of the first hosting packages sold to companies weren't even with their own domain name, but located under the root of the host. We, for example, started with a one page with a very strange and long URL hosted somewhere. The domain wave came and today all companies and Web businesses have their own domain names. Another trend was the newsletter trend. Web sites had to have an e-Mail newsletter to make traffic stick and return. Along came the next trend.
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The 1,000 Free Advertising Project is on its way. We have focused on mentioning Web sites that we visit and after some consideration decide to publish it. This means for every one site we mention we may have visited 10-20 others that are not included. We also dig through directories and link lists available online to identify possible candidates for this project. We can tell you that the majority of links mentioned on those resources are either gone, not functioning or are indeed a fee based service, not free. The need for quality resource on free advertising sites is greater than ever, well overdue and that is the task we are undertaking.
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The Web as it is today is both local and global. The big search engines are attempting to bring more focus to the local part of search in addition to the global environment they already maintain. The reasons could be both business and technically related. It is considerably easy to design a system that sorts information according to the location of the Web site, the location of the business operation and the location of the user/searcher. Local search also brings people and companies closer to one another and that can play a big part in purchasing decisions. Having both local and global search is also great for the end user and increases the quality of his search experience.
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The first Web sites and services we have chosen for the project aren’t new discoveries or Web sites and services usually connected with free advertising. Newcomers to Web publishing may not know a lot about the major search engines, but their first step in advertising their Web site online is to make sure their Web site will be crawled, indexed and available in the search results.
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Free advertising is a nice concept, but many would place a big question mark to it. Is it really possible to build a Web business entirely on free advertising? The question is easy to answer with a big "YES" and the examples are in front of you every day on almost every Web site you visit.
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The concept "FREE" can have a different meaning depending on how you look at it. One of the most commonly used concepts online are so called "Free Trials" or "Free Demos". Software developers use the concept to attract users to their software and give them a chance to try it before they buy it. Often that software has certain requirements that limit its usage unless it is paid for and it seems that such software is after all not so free. Some software developers offer a free trial of their software for a certain time without usage limit and that is what we would call free.
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The Web is accelerating, growing and changing at a faster pace than ever before. Once upon a time you published a Web page and it was seen by hundreds or even thousands of people the next day. The Web evolved or we can say it revolutionized. The information technology revolution we all saw in the Web was suddenly here. The know-how on how to cash in on the information superhighway became clear.

Shops were set up. Web services were started in large numbers. Search engines were born and became the Web's most powerful services. Wealth was generated in numbers we couldn't dream of. The Web is today perhaps the most competitive environment ever created. Hundreds of thousands of Web publishers small and large are competing for the valuable eyeballs. Each click has its own price.
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